The conceptual challenge lay in balancing two core aspects of the client’s work: precise logging operations and long-term forest care grounded in sustainability.
grid system
The design is based on a finely subdivided horizontal grid system. Its structure is primarily angular and rectangular, but incorporates select rounded elements to soften the composition. Rising diagonal shapes in the lower section suggest growth, direction, and technical precision — referencing both physical labor and ecological responsibility.
Logosymbol auf zugrundeliegenden Raster
The final mark appears stable yet dynamic.
Its modular geometry ensures functional versatility across media, while the formal contrasts convey tension between control and organic development — echoing the dual role of intervention and care in modern forestry.
