graphic concept
This fragrance advertisement visualizes elegance and simplicity through a refined, minimalist aesthetic. The central focus is the perfume bottle "Enso" by HEINZGLAS, depicted with clean lines and a soft, translucent pink hue, emphasizing purity and sophistication. The sleek metallic cap adds a touch of modern luxury.
Surrounding the bottle, delicate floral elements—light pink gerbera daisies—symbolize freshness and femininity. They contrast gently with the stark, whitewashed branches, which introduce an organic, sculptural element to the composition. The contrast between the soft flowers and the textured wood creates a harmonious balance between nature and design.
The vertical typography of the word "FRAGRANCE" draws the eye upward, reinforcing the elegance and verticality of the composition. The subtle gradient and spacious layout further contribute to the high-end, airy feel of the visual.
Overall, the image reflects a high-quality, restrained presentation style—designed to evoke clarity, exclusivity, and natural beauty.
This project reflects my approach to premium visual storytelling: combining clarity, elegance, and emotional tone through well-considered composition, color, and form. The goal was to create a timeless yet modern impression—capturing the essence of a sophisticated fragrance experience.
