key visual
This image was developed as part of a product visualization for a high-end mascara line. While I did not design the product itself, I was responsible for the visual concept, art direction, layout, and image execution.
The creative vision centered on showcasing the product’s premium character through a bold yet refined lighting setup. A controlled spotlight behind the mascara creates a dramatic halo effect, highlighting the luxurious gold and black color scheme and emphasizing the sleek, sculptural shape of the packaging.
The product is composed with perfect symmetry and elegant suspension, suggesting a moment of movement and precision. The dark, high-gloss background serves to elevate the golden tones and convey exclusivity and elegance.
Image
My approach focused on visual storytelling through lighting, reflection, and form — aiming to enhance the perceived value of the product and deliver a powerful, high-impact image suited for luxury cosmetics branding.
all animations and pictures of this project follow this idea.
premium glass look
one of the main characteristics of this product is the bold base area. macro images of the glass-bottom are underlining this premium element in a visual way.
DESIGNING BEYOND BOUNDARIES
Decoration options
A key focus is on metallization, a sophisticated and premium decorating technique. The visual concept explores a unique application where the metallic finish elegantly fades out towards the base, allowing the clear glass of the flacon to reappear. This intentional effect creates a symbiosis, combining the inherent beauty and purity of the glass with the superior optical qualities of the premium metallic finish.
The images were meticulously crafted using Blender (CGI) for 3D rendering and finalized with post-production enhancements in Adobe Photoshop.
webpage mockup
