key visual
This image was developed as part of a product visualization for a high-end mascara line. While I did not design the product itself, I was responsible for the visual concept, art direction, layout, and image execution.
The creative vision centered on showcasing the product’s premium character through a bold yet refined lighting setup. A controlled spotlight behind the mascara creates a dramatic halo effect, highlighting the luxurious gold and black color scheme and emphasizing the sleek, sculptural shape of the packaging.
The product is composed with perfect symmetry and elegant suspension, suggesting a moment of movement and precision. The dark, high-gloss background serves to elevate the golden tones and convey exclusivity and elegance.
My approach focused on visual storytelling through lighting, reflection, and form — aiming to enhance the perceived value of the product and deliver a powerful, high-impact image suited for luxury cosmetics branding.
all animations and pictures of this project follow this idea.
